---

Your menu is an invitation to partake. Your patrons are guided through the pleasant ambience your cuisine creates, graciously seated, and then, with a flourish offered a perfectly designed menu. This perfection is achieved only through the efforts of a skilled designer whose expertise showcases your cuisine, from signature dishes to traditional favourites. A well designed menu is a functional, yet beautifully appealing extension of your overall branding. The experts at Restaurant Design Lab work closely with you to produce a menu that meets with your complete satisfaction.

Restaurant Menu Design London

The ‘bill of fare’ is the highlights of every restaurant. Menus are the first sellers when diners are seated on a table. Each page is a marketing weapon designed to invite you to buy more and more. There’s psychology applied to restaurant menu design London that elicits a positive response from the customers. They should be more than just catalogs of what’s available for the day and what’s not.

Benefits of a Well-designed Menu

A well-designed menu is an effective way to convey a strong message. It’s an important means of communication between restaurant and eater that conveys an ‘order me’ message in each page flipped. Beyond the pictures and text, it leaves a positive impression to the readers.

It’s also clientele friendly. Each dish is presented enticingly, but highlights some more than others, to increase salability. A customer might face a tyranny of choice with so many options, so a well-designed menu lessens this stress by guiding their eyes to the dishes you want to sell more.

When a menu has great design, it strengthens the restaurant’s brand identity. It’s a tool that aids in creating a connection between the customer and the restaurant, by showcasing the restaurant’s personality and creating a sense of expectation on the experience they will have.

Aesthetics-wise, it looks pleasing to the eye, without sacrificing content and style. There’s a balance between the colours, graphics and text that draw the reader’s attention to spots which you want them to look.

Restaurant menus need the collaboration of creative professionals who know how to integrate marketing with art, just as what Restaurant Menu Design London offers. We create designs that match your brand as well as your concept. We make sure to create unique designs, but still consistent with your brand, making your menus enticing and remarkable.